Creative.
My foundational prowess is rooted in where my career started: As a designer.
During my career I added business creativity for growth and monetization opportunities.
Now I'm a big fan of persuasive patterns and cognitive biases we as humans all share. This is my T-Shape strength.
Created the design DNA of yomo together with my design team
Applied a consitent user experience and design for both payment cards and the application itself
Won the German Design Award for yomo
Revolutionized and inspired the design of banking apps within the German Sparkassen Group (like the design of the Sparkassen App)
Creative.
Designed a framework for financial dashboards for applications of the fino group together with the design and user experience teams of all departments
Integrated the design framework into enterprise applications of partner companies
Integrated an in-app-purchasing flow for upgrading to advanced liquidity analytics
Creative.
Crafted the user experience of the first point of sales (POS) smartphone payment system worldwide (pre Apple Pay)
Created an extensive catalogue of quantitative and qualitative user insights through deep market analysis together with my UX team
Creative.
Product.
I believe in products that try to make the world a better place step by step. Business success is easy once this can be achieved.
My field expertise taught me to rigorously follow this principle. This applies to B2C startup and B2B enterprise products likewise.
Led the development of the first-of-a-kind B2C & B2B2C e-commerce and homepage builder for small and medium sized e-commerce businesses.
Propelled adoption to above 50.000 MAU together with Partners like Strato
Product.
Composed a product chapter and laid the foundation for next gen financial data insight and prediction products for banks and fintechs.
Fostered a corporation with GRENKE for big-scale machinery leasing products
Product.
Created push engagement loops based on AI-trained customer journeys
Applied SEO and competitor bot growth hacks to quickly scale the platform
Product.
Hijacked a 200.000 MAU landlord Facebook group to use vermietet.de with fake door tests and other growth tactics
Created retention loops for landlord-specific, recurring (but annoying) tasks like tax declarations and utility cost calculations
Product.
Leader.
I build culture, teams, alliances and the operational assets necessary to achieve grades that I can be proud of.
Early-stage startups require a whole different leadership angle in contrast to where double-digit headcount product teams in enterprise environments are to be created.
I know both. Profound.
Scaled the proptech landlord community platform vermietet.de from 0-100
Led the exit of vermietet.de to ImmoScout24
Led the product and design chapters composed of 8 squads
Leader.
Won a neobanking / community cross-over app pitch in an fintech incubator program at the German Sparkassen Group
Built the product yomo and the team from the ground up
Navigated the startup through the enterprise landscape
Led the product and design chapter with 5 squads
Leader.
I am is reportedly the shortest sentence in the English language.
Could it be that I do is the longest one?
George Carlin
Working with Andreas was always a pleasure – not only is he an experienced product person with broad knowledge in product management, design and technology, he is also great to get along with. No matter if he was in charge of transforming the company from waterfall to agile or leading the way to a new product generation, Andreas found the right approach to get the right things done.
Lukas Rathmann - UX/UI Designer
I had a great pleasure working with Andreas. He is a highly skilled product/UX person who helped us driving the list of long-waited cool features into production. Smart, engaged, focused, structured, with an excellent perception of a product's vision and roadmap. Besides those talents and proficiency - Andreas was able to set up an open, transparent and robust connection with every team member. The latter proves again unique leadership qualities Andreas has. Highly recommend!
Anna Glukhova - Manager @ Grammarly
Andreas has brought together various actors and interests of the S-Finanzgruppe. He raised customer-centric product development to a new level in cross-location, cross-functional and cross-company teams with new ways of working and new working methods.
Daniel Draenkow - Lead Innovation @ DSGV
